Sri Lankan apparel company, MAS Intimates Ltd. receives prestigious Globe Sustainability Innovation Award 2010

STOCKHOLM, April 7, 2010 - MAS Intimates Thurulie – the most innovative and perpetual project from Sri Lanka – is acknowledged by the Globe Sustainability Innovation Award 2010. The Globe Award statuette will be presented to representatives from MAS Intimates Ltd. on April 29th at a gala dinner at the Nordic Museum in Stockholm, Sweden.

See the complete list of nominees here

The Jury’s Motivation

"We are delighted to select MAS Intimates Thurulie as this year’s winner of the Globe Award for Sustainable Innovation. MAS Intimates is the world's first purpose-built eco-manufacturing plant for apparel. The creation of this facility in the highly competitive clothing industry stands out as a prime example of sustainable innovation, and serves as a model for the convergence of sustainable development and successful business. The project exemplifies the potential of the triple-bottom-line perspective to move business beyond an exclusive focus on profit, to deliver wider value to people and the planet. The MAS Intimates facility demonstrates that novel design can be used to reduce the ecological impacts of production while enhancing value to the community. Furthermore, as Marks and Spencer’s sustainable manufacturing prototype, the initiative will impact production and supply chains around the world. MAS Intimates Thurulie stands out as a principled approach to sustainable development and as a true innovation generating profit and value for people and planet."


The Globe Sustainability Innovation Award is now presented for the fourth consecutive year. The goal of the award is to discover and recognize economically, socially and ecologically viable innovations that contribute to developing a sustainable society.

The Jury

The jury consists of highly experienced and internationally recognized experts. The overall chairman of all jury groups is Lars-Olle Larsson, Partner PricewaterhouseCoopers Sweden

Philip A. DesAutels, Chairman, Microsoft’s manager of Academic Evangelism; Researcher at Bentley University, USA.
Pierre Berthon, PhD, Holds the Clifford F Youse Chair of Marketing / Strategy at Bentley University, MA, USA.
Charlotte Masiello-Riome, Communication Expert Consultant for UN Food and Agriculture Organization, UK.
Francesca Polini, Former Global Communications Director for Greenpeace; Founder of Wecare, UK.
Prof. M.S. Swaminathan, UNESCO Ecotechnology Chair; Chairman of the M S Swaminathan Research Foundation in Chennai (Madras), India.


About the MAS Intimates (Pvt) Ltd, Sri Lanka:

MAS Intimates Thurulie is the world's first purpose-built eco-manufacturing plant for apparel. The company acclaimed sustainability plan. Transforming the supply chain towards sustainability was one of its targets. Marks & Spencer teamed with MAS Intimates to design and construct a model green factory for apparel as part of Plan A. As a model, it was intended to demonstrate feasibility and technology as well as inspire other manufacturers to follow suit.